Research Faculty
The Rady School is home to world-class faculty who form an active research community involved with the Lab.
Our topics are far-reaching, and span economics, consumer behavior, management, and social psychology, among other domains. The Lab has supported this interdisciplinary scope since its inception in 2016.
On Amir
Senior Associate Dean for Faculty and Research, Professor of MarketingWolfe Family Presidential Chair in Life Sciences Innovation and Entrepreneurship oamir@ucsd.edu
Elizabeth L. Campbell
Assistant Professor of Managementecampbell@ucsd.edu
Sanjiv Erat
Associate Professor of Innovation, Technology and Operationsserat@ucsd.edu
Ayelet Gneezy
Professor of Behavioral Sciences and Marketing Carol Lazier and Family Endowed Chair in Social Innovation and Impact, Faculty Director for Center for Social Innovation and Impact (CSII), Director of U.S.-Israel Center on Innovation and Economic Sustainability (USIC) agneezy@ucsd.edu
Uri Gneezy
Professor of Economics and Strategy Epstein/Atkinson Chair in Management Leadership ugneezy@ucsd.edu
Ania Jaroszewicz
Assistant Professor of Marketing aniaj@ucsd.edu
Uma Karmarkar
Associate Professor of Marketing and Innovation, Technology and Operationsukarmarkar@ucsd.edu
Vish Krishnan
Professor of Innovation, Technology and OperationsJacobs Family Chair in Management and Engineering Leadershipvkrishnan@ucsd.edu
Wendy Liu
Associate Professor of Marketing weliu@ucsd.edu
Craig R. M. McKenzie
Professor of Management and Psychology Jerome Katzin Chair in Corporate Governance cmckenzie@ucsd.edu
Christopher Oveis
Associate Professor of Management coveis@ucsd.edu
Tage S. Rai
Assistant Professor of Management trai@ucsd.edu
Yuval Rottenstreich
Professor of Management yrottenstreich@ucsd.edu
Sally Sadoff
Professor of Economics and Strategyssadoff@ucsd.edu
Anya Samek
Associate Professor of Economics and Strategyasamek@ucsd.edu
Marta Serra-Garcia
Associate Professor of Economics and StrategyPhyllis and Daniel Epstein Chancellor’s Endowed Faculty Fellowshipmserragarcia@ucsd.edu
Pamela K. Smith
Associate Professor of ManagementPhyllis and Daniel Epstein Chancellor’s Endowed Faculty Fellowpsmith@rady.ucsd.edu
Alex Steiny Wellsjo
Assistant Professor of Economics and Strategy awellsjo@ucsd.edu