Undergraduate Minors
- Accounting
- Business
- Entrepreneurship
- Finance
- Marketing
- Supply Chain
Effective marketing requires understanding customer needs, the ability to offer appropriate solutions that the customer can find, understand, trust and access, and then price those offerings to align all relevant parties’ economic incentives. Rady’s Marketing Minor emphasizes both solid theoretical foundations and hands-on skill development, and builds on foundations laid in business analytics, computer science, economics, psychology and statistics. Every business, government and nonprofit enterprise involves some component of marketing.
The Marketing minor can be declared in combination with any major or minor.
You may declare a minor through Tritonlink by using the Major/Minor Tool. For more information on how to declare, please visit our main Rady Advising page.
The minor consists of 28 units that provide students with a broad choice of topical interests. The requirements include one required core course (4 units) and six elective courses (24 units).
In order to complete the Marketing Minor, students must comply to the following:
Find the list of tentative Rady classes for the academic year on the undergraduate webpage.
To plan your Marketing Minor courses, please visit our Resources page to access the Rady Program Requirements Sheet.
Required Course – Choose 1 (4 units):
Elective Courses – Choose 6 (24 units):
Current UC San Diego students: Please submit your questions via the VAC and an advisor will respond in 1–3 business days.
Non-UC San Diego students: Email us at undergrad@rady.ucsd.edu.