Marketing Minor (RS27)
The Marketing Minor emphasizes both solid theoretical foundations and hands-on skill development, and builds on foundations laid in business analytics, computer science, economics, psychology, and statistics. Every business, government and nonprofit enterprise involves some component of marketing.
The Marketing minor can be combined with any minor or major.
To assist with your planning and to review course descriptions, click on the course’s title on Rady’s Tentative Schedule of Classes on Rady’s undergraduate webpage.
Important Policies:
- All courses must be taken for a letter grade and passed with a grade of C- or better. Students must finish the minor with an overall minor GPA of 2.0 or higher.
- Students may overlap 8 upper division units between their major and minor. There is no restriction for overlapping lower-division units.
A minimum of 5 courses for the Marketing minor must be taken at UC San Diego.
Declaring the Minor
The Marketing minor is open to registered UC San Diego students pursuing a bachelor's degree. There is no separate admissions process. We encourage students to declare the minor as soon as possible, to ensure you are meeting all program requirements. In addition, Rady sends important information regarding class offerings and policy changes to our minor students through our minor list.
You may declare a minor through Tritonlink by using the Major/ Minor Tool. For more information on how to declare, please visit our Frequently Asked Questions page.
Marketing Minor Courses
REQUIRED CORE: CHOOSE 1 COURSE (4 UNITS)
ELECTIVES: CHOOSE 6 COURSES (24 UNITS)
| COURSE # | COURSE TITLE | PRE-REQUISITES |
| MGT 100 OR MGT 103 |
Customer Analytics OR Product Marketing and Management |
MGT 100: ECON 120A or BENG 100 or COGS 14B or ECE 109 or MAE 108 or MATH 11 or MATH 180A or MATH 183 or MATH 186 or MGT 3 or PSYC 60 or SIO 187. ECON 120A recommended MGT 103: None |
ELECTIVES: CHOOSE 6 COURSES (24 UNITS)
| COURSE # | COURSE TITLE | PRE-REQUISITES |
| COMM 106M or COMM 109D | Advertising and Society | COMM 10 or COMM 20 or COMM 30 or COMM 30GS or COMM 40 |
| MGT 100 |
Customer Analytics | *This course is only permitted if MGT 103 was chosen as the required core course. ECON 120A or BENG 100 or COGS 14B or ECE 109 or MAE 108 or MATH 11 or MATH 180A or MATH 183 or MATH 186 or MGT 3 or PSYC 60 or SIO 187. ECON 120A recommended |
| MGT 102 | E-Commerce | None |
| MGT 103 | Product Marketing and Management | *This course is only permitted if MGT 100 was chosen as the required core course. None |
| MGT 105 | Product Promotion and Brand Management | MGT 100 or MGT 103. MGT 100: ECON 120A or BENG 100 or COGS 14B or ECE 109 or MAE 108 or MATH 11 or MATH 180A or MATH 183 or MATH 186 or MGT 3 or PSYC 60 or SIO 187. ECON 120A recommended MGT 103: None |
| MGT 106 | Sales and Sales Management | MGT 100 or MGT 103. MGT 100: ECON 120A or BENG 100 or COGS 14B or ECE 109 or MAE 108 or MATH 11 or MATH 180A or MATH 183 or MATH 186 or MGT 3 or PSYC 60 or SIO 187. ECON 120A recommended MGT 103: None |
| MGT 107 | Consumer Behavior | MGT 100 or MGT 103. MGT 100: ECON 120A or BENG 100 or COGS 14B or ECE 109 or MAE 108 or MATH 11 or MATH 180A or MATH 183 or MATH 186 or MGT 3 or PSYC 60 or SIO 187. ECON 120A recommended MGT 103: None |
| MGT 108R | Applied Market Research | None |
| MGT 109 | Topics in Marketing | MGT 100 or MGT 103 MGT 100: ECON 120A or BENG 100 or COGS 14B or ECE 109 or MAE 108 or MATH 11 or MATH 180A or MATH 183 or MATH 186 or MGT 3 or PSYC 60 or SIO 187. ECON 120A recommended MGT 103: None *MGT 109 is a rotating topics course. Students can repeat MGT 109 with different topics 3 times or up to 12 units of credit. |
| MGT 111 | Behavioral Science of Money | MGT 100 or MGT 103 |
| MGT 112 | Global Business Strategy |
MGT 181 or MGT 180/R or MGT 187 AND MGT 103 or MGT 100
MGT 187: None |
| MGT 151A or MGT 151R |
Business Analytics | Math AND Statistics MATH: MATH 10A or MATH 18 or MATH 20A or MATH 31AH AND STATISTICS: BENG 100 or BIEB 100 or COGS 14B or ECE 109 or ECON 120A or MAE 108 or MATH 11 or MATH 180A or MATH 181A or MATH 183 or MATH 186 or MGT 3 or PSYC 60 or SIO 187 |
| MGT 153 | Information Technology in Business Analytics (if taken Winter 2024 or later) Business Analytics (if taken prior to Winter 2024) |
Math AND Statistics MATH: MATH 10A or MATH 18 or MATH 20A or MATH 31AH AND STATISTICS: BENG 100 or BIEB 100 or COGS 14B or ECE 109 or ECON 120A or MAE 108 or MATH 11 or MATH 180A or MATH 181A or MATH 183 or MATH 186 or MGT 3 or PSYC 60 or SIO 187 |
Questions?
UCSD students must contact Rady Undergrad Advising through the VAC vac.ucsd.edu. Non-UCSD students can send an email to undergrad@rady.ucsd.edu.