Marketing Minor (RSM-MN-006)
The Marketing minor emphasizes both solid theoretical foundations and hands-on skill development, and builds on foundations laid in business analytics, computer science, economics, psychology, and statistics. Every business, government and nonprofit enterprise involves some component of marketing.
The Marketing minor can be combined with any minor or major.
To assist with your planning and to review course descriptions, click on the course’s title on Rady’s Tentative Schedule of Classes on Rady’s undergraduate webpage.
Important Policies:
- All courses must be taken for a letter grade and passed with a grade of C- or better. Students must finish the minor with an overall minor GPA of 2.0 or higher.
- Students may overlap 8 upper division units between their major and minor. There is no restriction for overlapping lower-division units.
- Upper-division courses are not permitted to overlap between minors. Only lower-division courses are permitted to overlap.
- A minimum of 5 courses for the Marketing minor must be taken at UC San Diego.
Declaring the Minor
The Marketing minor is open to registered UC San Diego students pursuing a bachelor's degree. There is no separate admissions process. We encourage students to declare the minor as soon as possible, to ensure you are meeting all program requirements. In addition, Rady sends important information regarding class offerings and policy changes to our minor students through our minor list.
You may declare a minor through Tritonlink by using the Major/ Minor Tool. For more information on how to declare, please visit our Frequently Asked Questions page.
Marketing Minor Courses
REQUIRED CORE: CHOOSE 1 COURSE (4 UNITS)
ELECTIVES: CHOOSE 6 COURSES (24 UNITS)
| COURSE # | COURSE TITLE | PRE-REQUISITES |
| MGT-100 OR MGT-103 |
Customer Analytics OR Product Marketing and Management |
MGT-100: ECON-120A or BENG-100 or COGS-014B or ECE-109 or MAE-108 or MATH-011 or MATH-180A or MATH-183 or MATH-186 or MGT-003 or PSYC-060 or SIO-187. ECON-120A recommended MGT-103: None |
ELECTIVES: CHOOSE 6 COURSES (24 UNITS)
| COURSE # | COURSE TITLE | PRE-REQUISITES |
| COMM-106M or COMM-109D | Advertising and Society | COMM-010 or COMM-020 or COMM-030 or COMM-030GS or COMM-040 |
| MGT-100 |
Customer Analytics | *This course is only permitted if MGT-103 was chosen as the required core course. ECON-120A or BENG-100 or COGS-014B or ECE-109 or MAE-108 or MATH-011 or MATH-180A or MATH-183 or MATH-186 or MGT-003 or PSYC-60 or SIO-187. ECON-120A recommended |
| MGT-102 | E-Commerce | None |
| MGT-103 | Product Marketing and Management | *This course is only permitted if MGT-100 was chosen as the required core course. None |
| MGT-104 | Strategic Customer Insight | MGT-100 or MGT-103. MGT-100: ECON-120A or BENG-100 or COGS-014B or ECE-109 or MAE-108 or MATH-011 or MATH-180A or MATH-183 or MATH-186 or MGT-003 or PSYC-060 or SIO-187. ECON-120A recommended MGT-103: None |
| MGT-105 | Product Promotion and Brand Management | MGT-100 or MGT-103. MGT-100: ECON-120A or BENG-100 or COGS-014B or ECE-109 or MAE-108 or MATH-011 or MATH-180A or MATH-183 or MATH-186 or MGT-003 or PSYC-060 or SIO-187. ECON-120A recommended MGT-103: None |
| MGT-106 | Sales and Sales Management | MGT-100 or MGT-103. MGT-100: ECON-120A or BENG-100 or COGS-014B or ECE-109 or MAE-108 or MATH-011 or MATH-180A or MATH-183 or MATH-186 or MGT-003 or PSYC-060 or SIO-187. ECON-120A recommended MGT-103: None |
| MGT-107 | Consumer Behavior | MGT-100 or MGT-103. MGT-100: ECON-120A or BENG-100 or COGS-014B or ECE-109 or MAE-108 or MATH-011 or MATH-180A or MATH-183 or MATH-186 or MGT-003 or PSYC-060 or SIO-187. ECON-120A recommended MGT-103: None |
| MGT-108R | Applied Market Research | None |
| MGT-109 | Topics in Marketing | MGT-100 or MGT-103. MGT-100: ECON-120A or BENG-100 or COGS-014B or ECE-109 or MAE-108 or MATH-011 or MATH-180A or MATH-183 or MATH-186 or MGT-003 or PSYC-060 or SIO-187. ECON-120A recommended MGT-103: None *MGT-109 is a rotating topics course. Students can repeat MGT-109 with different topics 3 times or up to 12 units of credit. |
| MGT-111 | Behavioral Science of Money | MGT-100 or MGT-103 |
| MGT-119: Preapproved Topics Only | Topics in Business | Pre-approved Topics Only:
|
| MGT-112 | Global Business Strategy |
MGT-181 or MGT-180/R or MGT-187 AND MGT-103 or MGT-100
MGT-187: None |
| MGT-151A or MGT-151R |
Business Analytics | Math AND Statistics MATH: MATH-010A or MATH-018 or MATH-020A or MATH-031AH AND STATISTICS: BENG-100 or BIEB-100 or COGS-014B or ECE-109 or ECON-120A or MAE-108 or MATH-011 or MATH-180A or MATH-181A or MATH-183 or MATH-186 or MGT-003 or PSYC-060 or SIO-187 |
| MGT-153 | Information Technology in Business Analytics (if taken Winter 2024 or later) Business Analytics (if taken prior to Winter 2024) |
Math AND Statistics MATH: MATH-010A or MATH-018 or MATH-020A or MATH-031AH AND STATISTICS: BENG-100 or BIEB-100 or COGS-014B or ECE-109 or ECON-120A or MAE-108 or MATH-011 or MATH-180A or MATH-181A or MATH-183 or MATH-186 or MGT-003 or PSYC-060 or SIO-187 |
| MGT-159T: Preapproved Topics Only | Topics in Analytics | Pre-approved Topics Only:
MGT-151A or MGT-151R or MGT-153. *Prerequisites are waived for Spring 2026. Submit an EASy Request to request preauthorization to enroll. |
Questions?
UCSD students must contact Rady Undergrad Advising through the VAC vac.ucsd.edu. Non-UCSD students can send an email to undergrad@rady.ucsd.edu.
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