Jiawei He

Jiawei He is a Behavioral Marketing Ph.D. student at the Rady School of Management. Her research interests center on consumer behavior, particularly judgment and decision making and self and identity. She is interested in understanding how people form preferences and make choices, and how perceptions of the self interact with these decisions. She earned her M.S. in Quantitative Economics from UCLA and her B.B.A. in Economics with a minor in Mathematics from the Hong Kong University of Science and Technology.