Yuan Li

Yuan Li is a Ph.D. student in Behavioral Marketing at the Rady School of Management. Her research focuses on advertising and cultural and entertainment markets, including art, film, music, and books. Before joining Rady, she worked as a lab manager at the National School of Development, Peking University, and in advertising strategy at ByteDance. Yuan holds an M.S. in Marketing Analytics and Insights from the National University of Singapore and bachelor’s degrees in Economics and Psychology from Peking University.