Seyi Lawal

Seyi Lawal is a Behavioral Marketing Ph.D. student at the Rady School of Management. Lawal's research focuses on consumer behavior and understanding the drivers of human judgment and decision making, with a particular emphasis on health care applications. She earned her A.B. in Computer Science from Princeton University in 2015. Prior to beginning her doctoral studies, Lawal was a business manager for Citadel, a Miami-based hedge fund, leading operations and strategy initiatives for the Global Quantitative Strategies business. Lawal started her career at McKinsey & Company, where she was an engagement manager in the healthcare practice.