Omri Shimoni

Omri is a PhD student in Marketing at the Rady School of Management. His research focuses on decision-making and data-driven insights across marketing, economics, and finance. By utilizing generative architectures and natural language processing, Omri analyzes complex datasets—ranging from executive communication to the emulation of outcomes in high-stakes experimental settings. His work aims to develop computational approaches that enhance prioritization and optimal decision-making, applying computational rigor to scale behavioral insights across market environments. Omri holds an MSc in Machine Learning and Data Science (Summa Cum Laude) and a BSc in Computer Science from the Efi Arazi School of Computer Science, and a BA from the Adelson School of Entrepreneurship at Reichman University. Omri also brings a professional background in software engineering and product management within the Israeli startup ecosystem, spanning both early-stage and large-scale companies.