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Kohei Hayashida

Ph.D. Student, Quantitative Marketing

Hayashida’s research centers on pricing and its applications across both business and public policy. By harnessing large-scale data, rigorous modeling, and field experiments, he uncovers the drivers and frictions of consumer and firm behavior and translates them into actionable strategies. His work aims to guide companies and policymakers in designing evidence-based strategies and policies that promote efficiency and sustainability.