Kristine Ehrich

Kristine Ehrich began teaching at Rady in 2015 and holds a concurrent teaching appointment at San Diego State University. Her teaching career began as an Assistant Professor at Washington State University and then at University of San Diego. In addition to teaching a full load each year, she is engaged in rigorous research, particularly relating to ethical consumer decision making and the social impact of marketing. Ehrich has researched and co-authored numerous  papers published in top marketing journals, including the oft-cited 2018 article “Willful Ignorance in the Request of Product Attribute Information” which is published in the Journal of Marketing Research. Ehrich serves as an editorial review board member with the Marketing Education Review, is a member of the Safe Space Allies, and is a presenter with the Ph.D. Project: Business Doctoral Programs for Minorities.

Education
Ph.D. Marketing, University of Texas at Austin
MBA Colorado State University
B.A. Biology and Psychology, Concordia College (MN)

Instructional Area
Marketing and Economics

Courses Taught at Rady
MGT 103: Product Marketing and Management
MGT 112: Global Business Strategy