Skip to main content
Rady School of Management Rady School of Management
  1. HOME
  2. Faculty & Research
  3. Other Faculty
  4. Continuing Lecturers
  5. Eric Yorkston

Eric Yorkston

Eric Yorkston is Chair and Associate Professor of Marketing at the Neeley School of Business at Texas Christian University (TCU) and is the Executive Officer for the Society for Consumer Psychology. His research focuses on brand creation and brand extension, sensory marketing, and psycholinguistics. His work has been featured in Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, and Journal of Advertising, as well as The New Yorker. Dr. Yorkston holds a BA from the University of Colorado, an MBA from Rutgers University, and an MPhil and PhD from New York University.

Education
PhD, New York University
MPhil, New York University
MBA, Rutgers: The State University of New Jersey
BA, University of Colorado

Instructional Area
Marketing

Courses Taught at Rady
MGT 489: Topics in Marketing: Brand Management